Millésime Bio increases floor space for organic wine in 2014
Sudvinbio, the organizer of the trade show, has increased capacity with the addition of an extra hall, in order to welcome over 4,000 industry professionals and 800 exhibitors. Millésime Bio focuses on wine-tasting and the trade; thanks to an array of conferences, it constitutes a unique professional forum for the organic-wine market.
Millésime Bio, one of the foremost international events in organic winegrowing, is a unique concept that brings together organic wines from a variety of French regions and from many countries outside France. The trade show provides a platform for dialogue and exploration through conferences, and thanks to its open wine-tasting areas. The opening of a third exhibition hall for the 2014 event, to be held in Montpellier in late January of next year, will allow for more exhibitors and will create optimum conditions for wine-tasting.
The 2013 event welcomed 689 exhibitors from 11 countries, which equated to a 5% rise in the number of producers and traders, as compared to 2012. France, Italy and Spain were the most represented countries, but there was also increased attendance from winegrowers based in countries such as Austria, Germany and Portugal.
Visitor numbers also went up — from 3,360 in 2012 to 4,160 in 2013 — with 24% of visitors coming from outside France. The majority of visitors were importers (19.80%), followed by wine merchants (18%) and wine traders (8.65%), with professionals working in the hospitality industry (6.50%) coming fourth.
The organic-wine market is steadily increasing in size and importance, with a 6% rise in the land area given over to organic-wine production in France between 2011 and 2012. Over a four-year period, the surface area devoted to organic winegrowing in France has almost tripled. The three leading French regions are Languedoc-Roussillon (51 acres, up 4% in one year), Provence-Alpes-Côte d’Azur (36 acres, up 8%) and Aquitaine (24 acres, up 3%). Worldwide, France is in second place — behind Spain and ahead of Italy — in terms of the size of its organic-winegrowing sector.
According to a consumer survey carried out in France by market-research specialist company IPSOS in 2013, one in three people polled indicated regularly or occasionally drinking organic wine. The industry turnover in 2012 stood at €413 million overall (up 15% in one year). Export sales — to countries such as Germany, Japan and the USA, among others — have risen and, at €58 million, now represent 19% of the turnover of the organic-food-and-drink sector.
The prime distribution channel for organic wine is direct sales (36%), followed by retail outlets specializing in organic products (27%), mass-retail food stores (19%) and, finally, small shops (17%).