Olive & Oil 04/07/2014

Andalusia asks to be protected by Unesco

The Spaniards are hoping to celebrate the Unesco recognition in occasion of Expo2015. Meanwhile Deoleo open to U.S. requests: green light to a review of the commercial categories of olive oil

After the acquisition of Deoleo by the British group CVC, Spain thinks about how to retrieve the image of the olive world leader.

They would like that the Andalusian olive will be nominated as world cultural heritage by UNESCO.

A summit meeting between the President of the Council of Jaen, Francisco Reyes, the rector of the University of Jaén, Manuel Parras, the President of the Andalusian Committee for Organic Agriculture, Francisco Casero and Juan Ramon Guillen, president of the foundation that bears his name has formally started the process.

"We can not forget that in addition to its size scenic, historic, artistic, architectural, archaeological and ethnological, that this landscape can be a source of territorial development" said Reyes, "We will create a technical committee that will be formed initially by the government, by 'University of Jaén, Ecovalia by the Foundation and the Foundation Juan Ramon Guillen. "

The aim is to declare the territory cultural heritage which includes five Spanish provinces: Cordoba, Seville, Granada, Malaga and Jaen.

Meanwhile the institutions are launching a project to protect biodiversity, traditions and roots of olive Andalusian Deoleo presenting his six months report. It opens to a more international and globalized view.

Much of the focus is devoted to the possibility of commercial development, in particular in target market, the U.S., described as very competitive ("cruel").

To be ready, and not lose market share, Deoleo proposes to take care the suggests of the Americans about mixtures of olive oil and seed and commercial classification of the olive oils. The danger is looming on the horizon, according to Deoleo, is that American industry began a counteroffensive based on the health properties of other oils, such as canola, to dampen growth in the consumption of extra virgin who could lose appeal. The U.S. market, according to the thesis of Deoleo, it would be extremely fluid and dynamic, then voted in search of novelties, especially in the restaurant industry, fast food and ready meals.

The prospect of Deoleo? "Do not impose our tastes and our traditions but be open to create new categories and opportunities for innovation and development."

di T N